Digital Brand Strategy Course to take in 2022
Are you looking for a digital brand strategy course to take in 2022?
Seeking knowledge is the best investment you can make for your business.
By advancing your skills and building effective brand strategies, you can charge your clients and also take your business to the next level.
Finding a digital brand strategy course isn’t quite difficult but a couple of these courses are not worth the cost.
Looking for a course that you can trust and get results from?
Then you should consider the Brand Master Secrets course offered by the Brand Master Academy.
This is my #1 recommendation for brand strategists, marketers, and business owners looking to take a digital brand strategy course.
In this article, I’ll cover what a digital brand strategy course should cover and how the Brand Master Academy stands out from the rest.
On this note, let’s get started.
Table of Contents
What’s a Digital Brand Strategy Course?
A digital brand strategy course is a course that covers everything an aspiring brand strategist should know.
A digital brand strategy course is a course that covers everything you need to know about developing a brand strategy.
It covers the how, why, and how to also offer the services to clients.
Why Take a Digital Brand Strategy Course?
The best investment you can make is self development, investing in knowledge.
Taking a digital brand strategy course is something you should consider if you’re keen on growing your business.
Brand strategy is not a thing for the big companies, it’s a concern for even the small companies.
If you’re finding it difficult to stand out from the competition, then you need to work on your branding.
Your brand is what distinguishes you from others and makes it possible to attract prospects and clients.
This new year is another chance to set things right and differentiate yourself from the competition as it gets stiffer in all industries.
Come to think of it, Apple gadgets aren’t any special from other brands.
They don’t have any alien technology that’s missing in other tech brands.
But they cost over a thousand dollars and people are willing to patronize them because of the brand they have built.
Apple isn’t competing with other brands on price basis. Irrespective of the price, people will always patronize the brand. That’s branding.
Branding doesn’t just work for multi billion dollar companies, it has the same effect for freelancing businesses. It has the same effect for a small car wash business, a SaaS company, a barbing saloon, etc.
So still wondering the WHYs to take a digital brand strategy course?
Here’s a breakdown of why I think every business owner should take a brand strategy course:
- It’s an investment in yourself and your businesses.
- As a freelancer or agency owner, you can charge more for your services.
What Should a Digital Brand Strategy Course Contain?
We live in an era where a kid with no marketing experience can pose as an expert marketer.
You won’t even recognize a dog on the internet as everyone can give themselves the names they want and also fake their experience.
Hence, not all courses are worth the price. Many of them are just faking it.
On this note, how do you identify a digital brand strategy course that is worth your time?
Answer – the content.
By their fruits you’ll know them – by their content you’ll know them.
Quality content can’t be faked. Results can’t be forged.
In this section, I’ll cover the essential things a digital brand strategy course should contain.
#1 Introduction to Brand Strategy
An essential part a digital brand strategy course should contain is the introduction to brand strategy.
Branding is wide and it is more than logo creation.
Students should be introduced to brand strategy in a more illustrative way.
Also, terms associated with brand strategy should be explained.
#2 How to Build Brand a Brand Strategy
This is the most important part of the course.
It’s obvious that many of these courses will include this in their course outline as it is what people are buying a strategy course for.
Why else would you buy a strategy course if not to improve your skills in developing a strategy?
The key here is to look out for a digital brand strategy course that covers the process in depth.
You don’t want a course that gives you the general information you can easily find on the internet.
You need a course that covers industry-backed and experience-backed processes for building an effective brand strategy.
This is why case studies is an essential part a course should cover.
#3 Uncommon Case Studies
Case studies is an effective way of seeing how things are being done.
I made mention of how Apple has been able to build a strong brand that connects with the emotions of their prospects.
Here’s the thing if the course you’re buying is also doing a breakdown of Apple as a brand alone, then it’s something common and might not be achievable by a small business.
A course should do case studies on small businesses that students can easily relate to.
#4 Live Q&A
A lot of creators are pursuing the idea of build it once and keep earning from it forever.
Hence, there are a lot of courses whose content are outdated because the instructor failed to update it.
Also, not being able to get your questions answered isn’t worth it.
So if going for any course, I recommend you go for a course where live questions and answers are allowed.
A live Q&A compensates for the Evergreen content and also shows that the instructor is paying attention to the course content and also updating it.
But as a requirement, always go for a course that is regularly updated.
Who Should Take a Digital Brand Strategy Course?
If you’re reading this, then you should take a digital brand strategy course. It’s as simple as that.
Okay, let’s break this down.
Freelancers could take a brand strategy course to help differentiate themselves from the multitudes and be able to charge their clients more.
Digital Brand Strategy will help you take your freelance business to the next level.
Also, if you become better with developing a brand strategy, you can offer this as a service to clients.
Brand strategists should take a digital brand strategy course. It’s an opportunity to improve your skills and learn more from others.
Also, this will help you connect with others in your industry and network with other professionals.
Agencies looking to serve their clients better will benefit from a brand strategy course.
A brand strategy can be an additional service to sell in your agency.
Graphics designers and logo designers who want to be more than just a designer and want to be able to develop strategies for clients will also benefit from taking this course.
Also, this would help you negotiate and have educational discussions with clients. This gives you an edge over other designers.
Marketers who want to get better results from their marketing efforts should consider taking a brand strategy course.
Finally, every business owner and entrepreneur should have a knowledge of brand strategy even if they plan to outsource this to freelancers.
My #1 Digital Brand Strategy Course Recommendation
Having covered the necessary things to know before buying a digital brand strategy course.
Want to know my top course recommendation?
It’s Brand Master Secrets, a course offered by Brand Master Academy.
I made mention of this course earlier on. This is the only brand strategy course I can vouch for.
I did a review of the Brand Master Academy which you can check out.
But here are the reasons why I recommend Brand Master Secrets:
- Lots of case studies
- It has rich content which you’ll surely benefit from.
- Positive reviews and testimonials around the internet.
Looking for an alternative to Brand Master Secrets?
Here are my top recommendations besides BMS.
#1 Skillshare Courses
Skillshare offers some free classes on Brand Strategy which you can take advantage of.
These courses are good enough to take you from beginners to intermediate.
Want to get started? Click here to create an account with Skillshare and enjoy the free classes.
#2 Udemy Courses
For less than $20, you can get a course on Brand Strategy on Udemy.
Similar to Skillshare, these courses can take you from novice to intermediate.
I wouldn’t expect much information from these courses.
You can click this link to save on your first course purchase with Udemy.
Anything else better than any of these courses? It’s taking action and getting started.
Even if you can’t afford any of these courses, turn to youtube and learn all you can.
The goal is to ensure you’re investing into yourself.
Remember, that’s the best investment you can ever make.
Cheers to a prosperous 2022.