Upgrading your skills and learning more from others is a good way to start the year.
If you’re wondering if Brand Master Academy is a course worth buying, here’s my review of the course.
Brand Master Academy is a course that teaches you about brand strategy and how to build a successful brand.
I first came across Brand Master Academy on YouTube before now deciding to dig into the course and find out if it’s worth the huge amount or not.
Having reviewed a good number of courses before, I have a framework to review courses and see if they’re worth the investment.
In this Brand Master Academy review, I’ll cover:
- Overview of the course and the creator.
- The youtube channel
- The courses offered in the academy
- Pros and Cons [benefits and shortcomings]
- What others have to say on the web about the course.
- My recommendation(s)
With so much to cover, let’s dive into it.
Table of Contents
What is Brand Master Academy?
Brand Master Academy is a brand strategy course that teaches business owners, freelancers, agencies, and marketers how to build a brand that stands out.
The aim of the Brand Master Academy is to help build a brand that doesn’t have to lower the price to retain clients.
Its’ founder, Stephen Houraghan, is a brand strategist that learned his way around the business the hard way by reading several books, buying several courses, and also testing out things in order to take his freelance business to the next level.
According to Stephen, his freelance business suffered from a lack of branding which caused him to lose clients to cheaper freelancers.
Rather than going back to his 9-to-5, he decided to uncover how building a brand works and that led to the success of his business.
Brand Master Academy YouTube Channel
A good part of his business is his YouTube channel which goes by the same name – Brand Master Academy.
The youtube channel is where Stephen shares branding tips and strategies all for free.
He also does occasional teardowns of companies with awesome brand strategies.
In addition to that, Stephen interviews other marketers and brand strategists on his channel where they discuss branding and differentiation strategies.
His youtube channel is a good place to start consuming knowledge on brand strategy, to know if it’s worth listening to.
Currently, Brand Master Academy has about 23k subscribers and lots of insightful videos to digest.
Who is Brand Master Academy For?
Brand Master Academy is a program targeted at marketers, small business owners, and entrepreneurs.
At the same time, it isn’t a course for all and sundry. The category of people that will benefit the most from this program include:
Are you an entrepreneur running a small business with teams or a solopreneur? Then Brand Master Academy is a course you might want to take.
It teaches you how to position your brand in a competitive industry and stand out from the rest.
#2 Freelancers and Agencies
If you’re a freelancer who offers branding services to clients, Brand Master Academy is a program to up your skills and provide quality services to your clients.
And if you’re a freelancer offering different services, you can take the course to learn how to differentiate yourself from the thousands of other freelancers on the web.
Brand Master Academy isn’t only for freelancers offering branding services, it is for every freelancer that wants to charge high and also build a freelance brand that stands out.
If you run an agency too, you’ll absolutely benefit from this course as the majority of the reviews on Brand Master Academy are from agency owners.
If you’re a consultant who consults with high-ticket clients, then you sure know the struggles in convincing a client to hire you for your service.
But with proper positioning and differentiation, you can set yourself aside from the crowd and have clients come to you themselves.
Brand Master Academy Courses
Brand Master Academy has two courses:
- Brand Master Secrets
- Brand Master Workshop
The Brand Master Secrets is the flagship course which a lot of people know more about. It is mainly targeted at Brand strategists who want to charge premium prices for their services.
The Brand Master Workshop is a program that teaches you how to host successful brand strategy workshops that help you educate your clients on the strategy and how you’ll execute it.
Both courses help you build a successful brand strategy for your business and at the same time sell the service to others.
Brand Master Secrets
Brand Master Secrets is a course that teaches you how to offer premium brand strategy services to high-ticket clients.
The Brand Master Secrets is targeted at brand strategists but it’s a fit for other business professionals.
This course will teach you how to:
- Become an effective brand strategist
- Develop end-to-end brand strategies
- Conduct market research and analysis
- Craft communication frameworks
- Generate leads for your business
- Convert high-ticket clients
- Plan and prepare for business growth
- Scale your business without your workloads increasing.
Brand Master Secrets Inside
Brand Master Secrets is a program that comes as a bundle of courses.
The program includes scientific and psychological strategies to become an authority in your space.
The course bundles are:
- The Brand Masterclass
- The Brand Master Playbook
- The Brand Master Toolbox
- The Trophy Client Sales Funnel
- The Brand Strategy Matrix
- The Agency Model Framework
Each of the courses in the bundle has its own course outline.
In total, it is over 300 videos to digest and over 30 modules.
Let’s run through two of the courses in the BMS bundle.
#1 The Brand Masterclass
This is one of the main courses offered in the Brand Master Secrets bundle.
Here’s a quick list of its outline:
- How to reposition to a brand master
- How to use strategy as your edge
- How to lay the brand foundations with substance
- How to strategize a unique position like a master
- How to influence with psychology and neuroscience
- How to develop a human personality with science
- How to craft a compelling message with emotion
- How to develop storytelling for modern marketing
- How to hook your audience from the first touch.
- How to craft an unforgettable identity from strategy
- How to build a brand presence that engages.
#2 The Brand Master Playbook
The Brand Master Playbook is the second course in the Brand Master Secrets bundle.
It consists of the steps required to build your brand one-by-one.
Brand Master Secrets Price
Brand Master Secrets costs a one-time fee of $897.
You can also pay in 3 parts ( a monthly payment of $397 for three months).
Brand Master Workshops
Brand Master Workshops is a program that teaches how to:
- Get brand strategy workshop clients
- Coach your clients
- Deliver an engaging strategy workshop your clients will rave about.
- Workshop exercises and strategies used by top agencies.
- Brand strategy delivery documents and processes
- Live in-person client workshop.
What’s Included in BMW (Brand Master Workshops)?
Similar to BMS (brand master secrets), the workshop program also comes as a course bundle which include several other courses.
The courses are:
- The Strategy Workshop Masterclass
- Live in-person client workshop
- Workshop decks and delivery documents.
- The Pro workshop toolbox
- Private brand strategist community
Brand Master Workshop Price
The workshop costs a one-time fee of $697 or a 3-month installment payment of $297.
Brand Master Academy Reviews
Heck, you have read and seen my review on Brand Master Academy courses.
But you don’t have to take my words for it. I scoured through all the reviews on Brand Master Strategy on the web.
Here are some of the reviews I found on the course on the web:
A positive review on Reddit
Pros of Brand Master Academy
- Lots of positive reviews from students both on and off the platform.
- Taught by an excellent instructor (Stephen).
- It offers a money-back guarantee and hence nothing to worry about.
Cons of Brand Master Academy
- Steep price
Which of the Brand Master Academy Course Do I Recommend?
I recommend their flagship course which is the Brand Master Secrets course. It is the flagship course offered by Brand Master Academy.
If you must take a course offered by the Academy, the Brand Master Secrets is the right to take because it is where you’re taught how to develop a brand strategy. It is where the nitty-gritty of brand strategy is covered.
Taking your business from where it is now to the next level requires an effective brand. What distinguishes expensive clothing brands from cheap ones is the brand they have built.
If you’re struggling to get clients to believe in your service and the strategy you offer, then you need to visit your brand strategy and find something to differentiate you from others in the market.
And a program that teaches you how to do so is the Brand Master Academy. Do I recommend it? Yes, I do.
But I am also aware of the steep price tag it comes with which might be above your budget.
But as Piranha puts it (when it was thrown to him to read branding books as compared to the steep price of the course):
So I think it all falls to what you’re hoping to achieve. You can also spend the months studying books and uncovering them yourself or try your hands on the course.
If it turns out you don’t love it, you can request your money back. But I’m sure you would love it.
And I’ll also make sure to update this review with a list of good alternatives to the course that is affordable and also provide value.
If you’ve taken the course before, you can leave a comment on what you think about the course.
On that note, cheers to a wonderful 2022!