Want to hear some exciting and dull-killing B2C content marketing statistics?
Do you know that the largest B2C company, Amazon, uses content marketing for marketing its eCommerce store?
And so far, there have been a lot of revenue gains on Amazon. 2020 saw a sudden increase in sales and orders on Amazon, which led to a rise in Amazon valuation.
The exciting thing is that behind this trillion-dollar company is solid and strategic content marketing.
When it comes to B2C content marketing, there are many lessons to learn from Amazon about how they do it.
But besides Amazon, there are millions of small businesses using content marketing to grow their business.
We curated the list of recent B2C content marketing statistics to help you create a better content strategy in 2021 and beyond for these businesses and yours.
As they say, data is power. Knowing what is working well in the B2C content marketing industry will help you make an informed decision for your small business.
Here at Gurus Coach, we scored through the internet and looked at the recent data to help shine a light on what has been working for B2C companies.
Without further delay, let’s get into it.
Related : Omnichannel Marketing Statistics
What is B2C Content Marketing?
B2C content marketing is known as Business-to-Consumer content marketing. It consists of all content marketing tactics and strategies a B2C company employs to promote and sell to the consumers.
If you’re not familiar with B2C companies, some examples include Amazon, eBay, Walmart, and other companies that deal directly with consumers.
This compilation of B2C content marketing stats will shine a light on the state of the content marketing industry as it relates to B2C companies.
What percentage of companies use content marketing?
1. Successful marketers are dedicating 40% or more of their annual budgets to content. (Content Marketing Institute)
2. 56% of businesses said they want to increase their budgets for content. (Content Marketing Institute)
B2C Content Marketing Trends
3. 55% of marketers outsource at least some of their content creation. (Content Marketing Institute)
4. 38% of bloggers who spend 6+ hours on an article report getting “strong results.” (Orbit Media)
5. Adults in the US spend, on average, 3 hours and 10 minutes on their phones daily. (Emarketer)
6. 38% of content marketers rate their strategy as only “Average.” (SEM Rush)
7. 51% of content consumption comes from organic search results. (Kuno Creative)
8. 20 billion WordPress pages are viewed by over 490 million people each month. (WordPress)
Related: Social Proof Statistics
Benefits of B2C Content Marketing
9. Mobile traffic has a 125% growth rate. (Issuu)
10. 91% of consumers want to reward brands for their authenticity. (Social Media Week)
11. For every $1 spent on email marketing, businesses receive on average a $42 ROI. (Litmus)
Consumers’ Perspective of B2C Content Marketing
12. 97% of both consumers and online marketers say video helped customers understand their product. (Wyzowl)
13. 40% of consumers wish emails would be more informative and less salesy. (Adobe Campaign)
14. 43% of consumers decide to watch an entire video in the first 15 seconds. (Hubspot)
15. 75% of consumers between 18-34 watch at least one video a day. (Hubspot)
16. 43% of readers admitted to only “skimming” blog posts. (Hubspot)
17. 40% of content marketers only look at competitors once a year—or not at all. (Conductor)
Future of B2C Content Marketing
As things stand, B2C content marketing’s future is rapidly shifting.
Video content marketing is the new normal, even though written content is still effective.
It says a lot about the future of content marketing that short bite clips (reels) are the most popular form of content on top social media channels like Instagram and Tiktok.
And if your small business isn’t already using a combination of different types of content marketing, now is the time to start.
Starting a Youtube account for your brand, running video advertising, utilizing social media platforms, and creating reels are all fantastic places to start.
However, don’t make the mistake of neglecting your owned-media property, your website, because it’s the only thing you have complete control over.