So you heard you can make sales of your products on Instagram?
You have finally created your Instagram account or maybe already have an account and wondering when the sales will start trickling in?
Well, you’re not alone. Several business owners, especially small business owners flood Instagram with discount and promo posts to make sales.
But the reality is that not every business is thriving on Instagram. And the reason is that, just like every other thing in life, there are rules.
Instagram has its policy. The users have their taste and know what they want. You’re the one who needs to adjust your sales strategy on Instagram.
Fortunately the good news is that you really don’t even need a website before you can make sales on Instagram.
In this article you will be able to learn how to sell products on Instagram without you having a website.
Not to waste much time, let’s dive right in.
Why Do You Need to Sell Products on Instagram?
Instagram is a platform that is visual and it has a lot of users. It is also known to be the perfect place where you can share beautiful and awesome images of any of your ecommerce products.
Instagram has over 1 billion users every single month and the truth is if you are not on Instagram or if you haven’t started a business using Instagram you are missing out.
Interestingly over 200 million people on Instagram visit at least one business profile in a single day.
And the honest truth is that those business profiles could actually be yours and you can start doing it today.
In a nutshell there are a lot of people who are really ready to buy different stuff on business platforms.
And yes it might be true that those business owners on Instagram might have an ecommerce website and a lot don’t even have one and yes they are making so much sales.
And this gives the fact that you are not left out and you can use Instagram platform to create traction for yourself until you eventually fully really ready to have your full website.
How can you start selling on Instagram without a website?
By now obviously you should already have your business account. Now is the right time to make quite amazing sales right?
But before that we want to be sure that your profile is very attractive to all your customers or potential buyers.
No doubt you will for sure have a phone number and an email address. It’s important you include those on your profile.
In your bio section you are actually limited about the number of characters that you put in so it’s very important you use your characters wisely.
You have to make sure your bio actually tells and communicates the main essence of your brand to the audience that would want to buy from you.
Here is How To sell on Instagram without a website?
1. Pick A Product And Stick To a niche :
Before you begin to make sales on Instagram, deciding on what product to promote and also sticking to one single niche will give you a great direction to sell.
This also helps boost your Instagram growth for a long period of time.
It will help your audience understand what your account is all about as it will be so much easier for them to find your account as well as your product to solve their problem that they need a solution too.
If you want to know the relevance of a niche you can do that just by actually searching niche hashtags and also try to note the amount of followers and posts.
The narrower your niche the more easier it will be to help you build your audience and also sell your products.
When you start creating engaging content on your page you will eventually start seeing so many results on your account.
2. Create an Instagram business account and set it up :
Firstly you will actually need an Instagram account
There are mainly two different types of accounts: personal and also business accounts.
It is very important you always use the business account because it literally unlock so many other feature that are important which are;
1. You will be able to add your phone number as well as your email to your bio.
2. You will be enabled to create shoppable posts
3. Using paid advertisement to promote your products to a large audience and generate massive sales.
4. You will Access insights on your data
Nevertheless if you have already created a personal account there is no need to worry about that because you can always change your personal account to a business one.
How can you change your personal account to a business account?
Step 1. If you already had an Instagram account login into your account and click on settings then tap on the switch to business profile account option.
Note : You will actually need a Facebook business page as well for you to be able to do this.
When you are starting out and you just have a brand new profile it’s essentially you always remember that you will really not have much data being available.
But when you start putting out more post and getting engagements on your Instagram post you will be able to know about ;
1. Which stories or posts are actually getting much more traction?
2. How many different account have you been able to reach out to
3. How many clicks you have received from profile visits and websites as well.
4. Who is really among your audience also targeting locations, genders and also age range.
This data will eventually tell you and let you know what all hour audience responds to the most as this will help to be able to plan out for your other future posts.
Business account will eventually give you an edge for you to actually sell through Instagram.
Advantages of businesses account are;
Instagram insights: This is an in-built analytical tool which actually tells you about your metrics and which is how all contents are actually being performed.
Advertising and promoted post: You can advertise and pay for you to be able to promote all your high-performing post to your followers on your feeds.
Shop in App: The customers will be able to buy on Instagram without leaving the app..
Swipe up links : On Instagram business accounts when you actually have more than 10,000 followers Instagram will enable your users to literally swipe up links on their stories..
Valuable information : Adding your email address and phone number will allow your followers to stay connected to you..
Feature All your products on your page: One of the best and the basic forms to promote your products on Instagram is posting contents that literally feature it.
Afterall when you actually visit a physical store there Is no doubt that the first thing you do is to ask the shop owner to literally show you their products.
This similarly applies to you when you are selling online as well, basically all your customers would wish to see all your products image before they buy or purchase it.
As we all know that Instagram is actually a highly visual platform, so make sure you make proper usage of your feeds by posting lot of tempting photos as well as attractive captions.
3. Set Up Payment Options
This is the high time you need to drive all your audience you have from actually Browning on all your products and they should start placing all their orders and actually purchasing them.
4. Set up your Bio
Your bio is what you can actually use to accept all orders by attaching a link to an order form.
You can also tell all your buyers or customers to connect with you on WhatsApp so that they can place their orders.
Make sure that you actually locate your Instagram account and also put your WhatsApp link on the website section provided you can do that by simply clicking on the edit page Profile.
Also it is very important that all your audience know in the caption to actually fill up the order form with the link that is already being provided in your bio or they can just place the order by using Whatsapp in the caption.
Yes it is very important that you let WhatsApp in the captions.
Instagram only just allows a single clickable link on your bio but fortunately you can eventually maximize it by using a tool called linktree.
An example of this is a fitness brand that are known as fight camp. They include the linktree link on their bio and this has enabled them to use some other links and also a lot of purchase options.
5. Reach Out to many more using hashtags :
Hashtags have been one of the best and the most effective ways of reaching out to a lot of audience on Instagram and your contents will be more visible to a lot more audiences as this will help you make much sales.
It is also important to Target relevant hashtags and this will help your brand so much.
Using the right hashtags that are relatable to your niche will help boost your followers. For an instance if your account is basically about Beauty products you can use hashtags like #beauty #makeups etc..
Another amazing way to use the hashtags is by making sure you think about the word your customers or buyer might be searching for and which aligns with your product you are promoting on your account.
It is also advisable to consider a hashtags tool as this might help you find perfect hashtags for all your products and help target your audience.
Hashtags research tools can also be helpful to find great hashtags for all your products as well.
Simply just type a word you know someone might be looking for pertaining to your products and the search bar will give you some suggestions and you can use that.
You also have to make sure that your hashtags look neat and not spammy even though Instagram allows you to use up to 30 hashtags on your post it is wise to use just 5 hashtags that are so much relevant as this will help your post look neat and professional.
Note: Make sure you do your proper research about your hashtags and do not just spam your hashtags.
When you want to use hashtags choose them wisely and make sure they’re relevant to your product you are trying to promote. Also do not just copy and paste any brand’s hashtags and put them directly to your post.
Try to use hashtags that are going viral at the moment and do not use hashtags that already have a lot of millions of posts because if you do, people might never find you because there are too many people who have made a post about it…
In the hashtags try to use hashtags that are within normal range do use hashtags that has millions post. Use hashtags that are moderate and not a lot of hashtags post..
6. Make use of the Instagram Stories:
Daily over 500 millions of stories are being viewed.
Naturally when you Upload photos of your products to your stories all your followers will be able to see it and view it and this method is super effective.
You can also tell your customers who might have brought your products to make testimony about the product they brought from you, put them on their stories and tag you.
By this you will be trusted more and you will make much more sales by other visitors.
Always create exciting and intriguing stories on your Instagram account as this will help boost your viewers beyond expectations.
7. Make Sure You Get Followers
Since Instagram is a very big platform and it has billions of users using it every single month, it is very important for you to start getting a lot of followers.
Getting followers might be a little bit hard but right now we explain to you step-by-step on how you can actually get massive followers on your Instagram account.
Most times it is very important for you to actually get followers that are actually going to engage in all your posts so that you’ll be able to make a lot of money and sales.
Yes this method is super easy and we will be explaining to you step-by-step on how you can actually do that right now without further ado Let’s Begin.
How to get massive followers on Instagram ?
If you want to target followers that are going to engage in all your posts it is very important for you to actually target your competitors’ followers.
How can you do this? Well this is very simple for an instance if your niche is all about beauty products always try to target your competitors that already have a lot of followers no doubt obviously all the Followers your competitors have are all interested in beauty products.
And this is when you come in also you have to be smart about it after you might have set up your account and also by adding products your Instagram post and also do the necessary stuff by adding different stories that talks about your product, what you have to do is start following all your competitors followers because you already know that they are all interested in beauty products.
This method is super effective but you have to always remember that you shouldn’t follow more than 30 users in an hour.
If you do so you will be marked as spam and your account might be restricted or compromised.
And you don’t want that to happen to you so here is a smart thing you can always do it always follow 30 people and this has to be your competitors followers.
Another example is if your product is all about weight loss supplements you have to remember that you can also go to Instagram and search for a big website that already has a lot of followers in your niche.
For instance you can search the word “weight loss” in the Instagram search space.
Start following all your competitors’ followers and there are a lot of chances that a lot of them will follow you back now after they followed you. You can always try to associate with them and always make sure you give value first.
Associating with them we actually make them to trust you more and they will believe in your products making friends with your audience will actually make them to trust you more
And they would love to buy from you but make sure everything looks natural. Another thing you could do is actually by making live videos on Instagram.
Instagram will send notifications to all your followers by this a lot of people will actually know you each time you promote a product to them they would want to buy.
9. Run ads:
Running Instagram ads is actually one of the most effective ways to make sales on Instagram.
Yes you can actually make your products more exposed to the World by running Instagram ads.
Depending on your budget Instagram ads can actually help you go a long way and when you run the Instagram ads your product will be visible to a lot of people.
And they will eventually start following you most especially those who are actually interested in your product.
It is very important to also note that even though if they follow you, you have to always try to be friendly and also associate with them build a lot of trust.
Another type of ads that you can actually run is by reaching out to your competitors and telling them about your products.
And also tell them that you want them to run ads for your product. This type of ads is much cheaper than Instagram ads.
You can easily pay your competitors that have already gotten a lot of followers on their account and tell them to advertise your products for you on their pages. By doing this you will actually make your product exposed to be able to see your products and eventually want to buy from you.
10. Consistent Post
Another great effective way of making sales on Instagram is by posting consistently.
Most times a lot of people do quit because they feel like they’re not getting real results but the truth is that everything has to deal with patience and consistency.
Patience is the key. You have to keep posting consistently, doing the necessary and the right thing, trying to get followers that are always going to be engaging in your post, always making sure to use tags not popular tags but the right and the unique tags.
These are the simple method that will actually allow you get a lot of sales and leads.
You have to make everything look so natural when you keep posting consistently Instagram will actually take all your post to a lot of people for more visibility.
By that your post will get more engagements and you will get more followers.
The key here is to make sure you always post unique content consistently and also always remember that your pictures that you upload on your Instagram about your product has to look decent and neat there are lots of website you can actually get free stock images these are websites like pixel or pixabay.
Also always make sure that you engage with all your followers that you get because the perfect way to make sales on Instagram is by engaging to your followers by this a lot of people will trust you and they will definitely buy from you.
And one of the great ways of interacting and also engaging with your audience is by replying to your comments replying to all the replies to all the comments they send to you on your stories.
11. Send a DM on Instagram
Direct messages are the super best way to actually make sales on Instagram but the truth is a lot of people actually do this all wrong.
They don’t do things right, they just spam messages in people’s DM. But the truth is people would never trust you and they might block you instantly.
So it is very important for you to do everything professionally as this will help you make much more sales and a lot of people will trust you.
But how can you do that ? For instance when you get to someone’s DM you can say something like “hello” or “hi” now the next thing that follows is introduction you have to make sure you introduce yourself as this will sound and look so simple telling them your name is actually one of the best ways to go.
After doing that you might just wait for around two days reach back to them ard you can actually introduce your business to them and let them know that each time they actually want to buy any product that is actually within your niche they can always contact you tell them how valuable your products are and always give value first.,
Summary on how to sell on Instagram ?
With all the guidelines we’ve listed above we think we should actually summarise everything right now for you to get the full detailed information about all what you said in this article now hear the things you have to know.
Firstly you have to pick a niche you are actually professional in it after picking a niche.
Make sure to actually create an Instagram account obviously it has to be a business account not a personal account.
After doing that you have to make sure you set up your bio and your bio has to look so much more professional and all people visiting your account knows what it is really all about.
All the photos you will actually put on your account must look super beautiful and catchy, don’t just use random pictures that look blurry and disgusting.
You can actually get beautiful and amazing pictures on websites like pexels.com or pixabay when you post very nice pictures people might eventually want to buy from you.
Follow users on your page as this is how you can actually make sales and if you want to get free Fast followers that are actually going to be interested in or what you post on your Instagram page it is very important that you follow all your competitors’ followers that already has millions of followers on their account.
And also always remember that you shouldn’t overdo it you can gently by following just 30 people in an hour you can keep doing this over and over again and when you realise that some people never followed you back.
After some days, you can unfollow those who never followed you and follow other new users.
Naturally when you follow someone the first thing the person does is to check out what your page is all about and when they actually figure out that your post is about what they’re actually interested in they would Eventually follow you back.
For an instance if your account is all about weight loss supplements it is very advisable for you to actually go to Instagram search place and actually search for anything related to weight loss.
And most times you will actually find all the people that has millions thousands of followers in the first search results when you get them go to all their followers and start following them this is actually one of the simplest method for you to get massive followers in a single day and when you keep doing this over and over again you’d actually get thousands of followers.
Also always make sure that you post on your stories as this will give more visibility to all your posts that you make.
When you post on your stories Instagram will actually notify all your followers that you’ve actually uploaded a story on your account and always remember that it is very important that you reply to any person that actually comments on your stories.
Also we talked about ads. Instagram ads are one of the best ways to actually get all your products in front of a lot of people.
Yes this will actually cost some money but this is super effective and one of the fastest methods to get massive followers and also visibility to all your posts that you make.
Another thing you can actually do is by running ads on others peoples Instagram account.
You can easily go to your competitors page and send them a direct message telling them you want to run an ad on their account and most times they will always accept
Then you can easily pay them money and they will actually run your ads on their account.
We also talked about how you can actually communicate with your customer.
Please do not spam message to them and do everything professionally you can easily reach out to them by introducing yourself to them at first then after some few days you can actually reach back to them once more and tell them about the product you have also remind them that each time they need a product you can always give them at discounted prices.
Reaching out to them is one of the smartest ways we can actually connect with your audience and also it is very important for you to be friendly and not be harsh with anyone. Make sure that you reply to every comment on your post and associate with all your followers.
We hope that all this method we mentioned in this article will be able to make you help me to make a lot of sales on your Instagram without having a website.
The methods that were mentioned in this article are actually one of the super effective ways you can actually make money online.
Yes, always remember that consistency and patience is the key. At first it might look as if there isn’t no success but posting consistently will help you make much sales.