This review focuses on a popular tool that online marketers including you can leverage on to gain an unfair advantage on the competition.
Are you an online marketer already or are trying to test the waters before diving in?
Whether it’s your own product you’ll be dealing with or those of others as an affiliate marketer, you know that the work involved isn’t child’s play.
Building a good marketing strategy is crucial to even start making your first sales or if you’ve started doing so, stay on the high side.
All the business strategies you’ll put in place to ensure that your products get your audience’s attention to the point of sales is summarized in the term sales funnel.
The quality of your sales funnel can mean the difference between your online business sinking or staying afloat.
When it comes to building sales funnels though, there are two approaches you can take.
You can decide to go creative and craft your own formulas or you can choose to copy what others have done that worked for them.
Choosing the former might mean a lot of trial and error on your part. It’s even worse if you are just a newbie.
Copying what others have done is comparatively better but then it’s very expensive.
Most times, you find yourself having to buy people’s products so that you can see the step by step process they are taking.
That’s where most online marketers, especially the new ones, find themselves indecisive.
But there is good news. And it is that as long as you’ve stumbled on this post, you’ll be equipped to escape getting stuck on the first option while at the same time avoid the costs associated with taking the second.
It all lies in a marketing tool that claims to have all you need to spy on your competitors’ sales funnel without ever spending a dime on buying their products to find out what they do.
What is it all about and does it really live up to its claim? We’ll find out as we progress.
Come with me.
What is Funnelspy? Overview
Funnelspy was created by Mark Thompson and Keith Joshnell about eight years back.
They were both successful entrepreneurs who had mastery of selling online products using a highly converting sales funnel.
But they also knew that hitting it in the online business space is not all about innovating or creating totally new strategies.
Most times, much of what is required is copying what other people did that worked well for them.
So they set about creating a digital tool for spying on other people’s sales funnels in a bid to copy the elements that breathe life in them.
And that was how FunnelSpy came into existence. As a sales funnel research tool.
Funnelspy is actually an X-ray machine in the world of online marketing. It exposes everything your competitors are doing to boost product sales.
Talk about landing pages, sales pages, upsells, downsells, thank you pages, webinars, monetization strategies and everything else that form the very structure of their sales funnel.
It’s like taking a snapshot of behind the scenes of their entire marketing process and showing you in crystal clear detail.
With the arrival of FunnelSpy, having to buy other people’s products just to discover their sales pages, landing pages, messaging hooks, and just name it became old-fashion.
Now, with a single click, all of that precious information is at your fingertips. Also, your operating system doesn’t matter. Be it a Mac or Windows PC, you can get going with the software.
As a disclaimer though, the intent is not to copy and paste what others are doing. That would be illegal. All you are after is to try to model their process in your own way.
It’s for your own peace of mind as well. You’re not stealing the content but only modelling it.
How Does FUNNELSPY work?
Funnelspy is just like a typical search engine with that signature search button.
Once you enter your keywords and filters, Funnelspy’s search algorithm will go into work bringing out a list of competitor web pages and their full profile.
For more specific results, all you have to do is add custom words to your search.
Can you be sure of Funnelspy bringing out all the information you need?
Sure. Funnelspy crawls globally bringing search results from hundreds of thousands of publishers.
You can even limit your search results to certain regions and study what campaigns online marketers there are employing.
Of additional interest is the millions of keywords that Funnelspy has stored in its database from years of work as a sales funnel hacker.
When you start typing a search term, these keywords can pop up as suggestions to save you the stress of typing whole words.
Here are some of the things it can do at a glance:
- Run an unlimited number of searches
- Create an unlimited number of projects
- Take advantage of unlimited future enhancements & updates
- Save an unlimited number of favorite searches
Features of FunnelSpy
You can expect a platform designed by marketing gurus to pack a lot of features up its sleeves.
In this instance, that’s exactly what we are seeing.
Here are its eight core features and what they describe:
Unlimited Search with a ton of filters
The unlimited search feature allows you to have x-ray vision into an uncountable number of sales funnels being used by companies all over the world.
You can then sieve these results based on filters such as product pricing, all offers to date, design, and sell propositions.
All you need is the company’s URL and then its marketing model will be uncovered.
Important elements you can employ the unlimited search feature for include:
- Sales Funnel
This gives you access to other important sub-elements like written copy, designs, layouts, sales prospects, price offerings, upsells, downsells and pre-time offers.
In summary, you have access to everything about your competitors marketing and Monetization strategy.
- Webinar Sequences
If you have stumbled upon your competitor’s webinar(s), questions about how they advertise themselves and their marketing strategies will be answered by Funnelspy.
Businesses and companies also have the software they rely on for hosting their webinars.
Funnelspy can dig that up for you as well. Everything that took place before, during, and after the webinar such as thank you emails, follow up tips, encore pages, registrations and more will be exposed to you.
If you wish, you can even view the webinar presentation and monetization strategies.
- Lead Generation Techniques
With Funnelspy, how your competitor generates leads is no problem.
It’s easy to track where their lead generation pages go. This means all the businesses’ orders and their source will be unmasked for you.
You know, once you can track your competitor’s leads, your work is already done for you.
The next thing is to go and design better packages to lure those leads to your side.
- Coaching and Consultation
Coaching and consultation is one way companies and businesses haul in large amounts of income.
But knowing where to catch the fish in the form of students and converting them into customers is no easy task.
A lot goes into the package you have to offer your students in the form of courses plus the kind of questions you will ask to arouse interest for your offer. And then the last part; pricing.
But Funnelspy does not disappoint here either. Once you come across a coaching or consulting service on the web, just take the URL to Funnelspy and it does the rest of the work.
Regularly Updated Database
When you are using Funnelspy, you can always stay on top of the competition because the software updates itself to keep up with the latest market trend.
Based on the current information you get, you can launch new marketing campaigns and adapt your marketing strategy to continue winning.
We also see over five years of experience telling on Funnelspy as regards its database.
Did you know that during that span of time, Funnelspy has been storing the historical data of every website it has spied on?
That means you can view what has been working for people over the years giving you much resources to build on.
Location-specific Data Search
Funnelspy has found its footing in 21 countries around the world now.
This gives you an idea of the volume of data it can summon from around the world.
But it’s not as if all that information is jam-packed. You can filter information from its database by region.
Here we also see Funnelspy proving its superiority over other sales funnel research tools. They are usually limited, restricted to just one zone or a few at best.
So if you’re set to launch your brand in any location in the world, it’ll make a lot of sense to use Funnelspy to determine what would be the best way to advertise your brand in that part of the world.
Wide Range of Content-Format Support
Yes. Funnelspy supports searches for a good number of content formats.
Which means video ads posted on Facebook will also show up if you select that category.
It can also isolate those video ads that boosted conversion rates and led to a surge in sales. What’s more, you can also download these videos.
And if you are wondering if it can detect call-to-action (CTA) content, the answer is yes.
Industry-Leading Ad Search Algorithm
Funnelspy is also renowned for its ad search powers.
The number of ads that have ever found a spot on the internet is enough to make you dizzy.
That’s why Funnelspy has been engineered to be able to place them in categories based on filters like keywords, phrases and so on.
All of that because you don’t have to lose your wanted ad in the haystack.
As an extension to its ad search capabilities, Funnelspy is intelligent enough to precipitate ads that were used for a specific marketing campaign.
Crown all of that with the ability to save all of your searches.
This feature adds a new dimension to what Funnelspy is already doing well.
It is interesting to know that Funnelspy’s roots reach even the campaigns hosted by stores on Shopify.
I just hope, and I’m sure you do too, that Funnelspy gets support for integration with other e-commerce platforms.
Even the ads save feature finds its way down here too. That way, at any time, you can learn and use the information from all the advertising campaigns that boosted people’s success on Shopify.
As I’ve hinted at before, it’s possible to categorize all of your searches and save them as projects.
There is no limit to the number of searches and projects.
And when you want to, there is the option to add searches to your favorites list just the way you’d have it on a browser.
Something else that’s also interesting about using the software is that you not only discover what works but you can also make further refinements to get even better results.
Analytics and Toolbar
These tools perform the same functions but in slightly different ways.
Analytics are for the quicker, lighter searches while toolbars work for the slower and more intense searches.
They make the platform more complete by providing a way to monitor and analyze the successes and failures of both that of external sites and your own.
Funnelspy’s pricing is very affordable and is one of the biggest influencers towards buying it.
It is also straightforward. The plans are grouped into just two categories: personal license and outsource license
The personal license is single-user and goes for a one-time fee of $97
For two or more users (up to 2o) they offer the outsource license plan for $147.
However, the good news is that they are currently running a $50 discount on both plans.
So for now, the single-user personal license goes for only $47 while the outsource license is billed at $97.
You are also given a 30-day money back guarantee if for any reason, you are not satisfied with the software.
Funnelspy Pros and Cons
As the rule goes, no product be it digital or otherwise is perfect. There will always be good sides and bad sides to them
Thus this section of the review has been reserved to highlight the pros and cons of the software
- There is almost no limit to the actions you can perform on the software. Features like unlimited search, ad search, location-specific data search and favorites tab allow you to leverage maximally on the platform.
- Using Funnelspy saves you much time, effort and money. Rather than struggle to brainstorm what works, you can simply model what others have done.
- FunnelSpy offers an ethical way for you to spy on your competitors without infringing on their rights
- Their customer is reportedly slow to respond to issues.
- When using a tool like this, there is the ever-present danger of mistakenly violating your competitor’s copyright.
This review has shown us that Funnelspy works as advertised.
That’s not surprising as there are also tons upon tons of positive feedback scattered all over the internet from its users.
As we round up, I can assure you that if you want to take your online shop to the next level and beat the competition, then this tool is a must-have. It’s feature packed and comes with a low enough price tag.
Just be sure to avoid copy and paste of whatever it gives you and you’ll be fine.