Marketers, founders, and content creators are all looking for ways to promote their content. This is an essential step in driving sales or engagement with a product because it helps get your message out there.
There are many different strategies that you can use to generate buzz around your content and drive traffic back to your website.
In this blog post, we will discuss the 11 best marketing and distribution techniques that work well for generating more conversions on any page!
#1: Use Quora to Drive Engagement
There are many places on the internet that allow you to ask questions, but Quora is often overlooked. This website has a very loyal following and allows for discussions between experts in different industries.
This strategy works well for two reasons: firstly, people who have relevant knowledge will be more likely to participate (and share your content). Secondly, this strategy will drive traffic back to your website because people are more likely to return and find out what they are curious about.
You can add a link in both the description of the question and at the end of each response for better exposure. This is also a great way to get feedback on what content you should create.
If you’ve been sleeping on Quora as a content marketing strategy, you’ll want to try it out now.
#2: Reddit is Underrated
Reddit is an often overlooked social media platform that can work well for content marketers.
It’s easy to use, and you’ll be able to find a niche subreddit related to your industry or product where posts generate traffic without any effort on the marketer’s part (via upvotes).
For every new piece of content you create, you should hop on Reddit to find active discussions around it and provide value while promoting your content.
#3: Repackage your Content in other formats
There are a lot of different content formats that you can use to promote your message.
If you’ve produced a blog post on the web, for example, you should also prepare a PDF or slideshow version. This will ensure that people on mobile devices will access it no matter what their platform is.
A podcast can be repurposed into an audio and video blog post. You can turn a blog post into a video tutorial.
You can turn a blog entry into a social media post, and You can turn an article into a video. The options are limitless!
The idea is to increase how people consume your message and material to reach new audiences.
By doing so, you’ll be able to capture more traffic than before, which will lead to increased conversions on any page!
You’ll be shocked how easy it is to share your content this way!
#4: Utilize Email Marketing
Email marketing is a terrific technique to get people to revisit your website.
Mailchimp and Constant Contact are two examples of email services that you can employ. With these services, authors or marketers can create an automated sequence of emails that will deliver new content at set intervals, so people don’t forget about it.
I still receive emails from authors or companies that I subscribed to years ago, and the information is relevant every time.
One of the best things about this method is that it always starts with a clean slate, so you’ll have access to all of your previous subscribers as well as new ones!
This also allows for a higher chance of conversion because these are people who have enjoyed your past content and would appreciate more.
#5: Share with Popular Roundup Newsletters in your Industry
If you own a company, there’s a good chance you’re subscribed to an industry-specific roundup newsletter that regularly offers exciting articles.
This is because these newsletters have subscribers who want news in the same niche as they do and would be interested in hearing about it from someone else (rather than just reading on their own).
So you can pitch the creators of these newsletters to get your content in front of their subscribers, which will result in more traffic and engagement.
Moreover, the added benefit is that you’ll be able to build relationships with influential people within your industry through this process.
I have used this channel repeatedly to promote clients’ content and get links and mentions back to their website.
#6: Get Interviewed on Targeted Podcast and Shows
Content promotion doesn’t mean you create new content; you can also get mentioned in other people’s content!
Podcast interviews are a terrific method to do this.
There are several podcasts with significant audiences and interest in your sector, so pitching them a relevant interview topic or offering up one of your own will be easy for you to get noticed.
As a result, you’ll need to perform some research to see which ones are a suitable match for your material.
Then, reach out to the hosts or producers and pitch them about interviewing you!
They’re likely looking for experts in their niche who can provide expert advice while also promoting them.
#7: Share on Social Media
Social media is a perfect place to promote your content, especially if you’re using the proper channels.
Twitter and Facebook are social networks that allow for sharing links and posts, resulting in more exposure for you!
You should be strategic about posting on these platforms (for example, posting after work hours or during).
#8: Syndicate your Content
Syndicating your content means posting it to multiple channels.
You can do this via email, social media, or even hosting a blog post on other websites that link back to yours!
It’s essential when you syndicate the post for people who share it to get attribution and provide new audiences with information about where they can find more.
#9: Guest Blogging as a Promotional Strategy
Guest blogging is an excellent way to promote your content and build relationships with influencers in your industry.
This strategy can work well because it sends new readers back to the original article while also reaching out to someone else’s audience who may have been interested but didn’t know about you before.
In addition, guest posting will often earn links which will boost your SEO performance on search engines.