You do have the dream of having a successful professional career.
Having taking some steps in making this a dream come-true. You are succeeding academically or atleast you are putting in your best.
And this is great. But you do not really need to be too concerned on this.
Being academically outstanding is great but is not a requirement for having a successful professional career in this present world.
This present and technological world is not in need of students with good grades but is in need of people ready to put in the energy to impact their society at large.
Having good grades will surely land you a good job but not a career.
A career is something you love, breathe in and out and something you keep doing for the rest of your life.
You would always have to resign or retire from your job one day or the other. But your career is till the very end. This is why you need to choose your career wisely.
That said, in this post I will be sharing with you the reasons why you need to build a personal brand for yourself while still schooling.
I have once written a blog on why you need to start a business while you are in college.
Before we get started, let get this straight.
Building a business is not the same as building a professional or personal brand.
A business does not actually mean your identity or personal brand. Neither does it mean what you stand for.
But a personal brand is your belief, your identity and can eventually be your business. Business in the sense that – what keeps you busy for the rest of your life.
Let take this as an example.
You can start a business to start selling gadgets. This is your business, your business brand.
And other hand, you can be a human right activist and also sell books on it, launch programs on it. This is your personal brand. This is who you are.
Did you get this?
So let get into details into why you need to build a personal brand while you are in school.
You Have Nothing to Lose
You heard that right. Either you build a personal brand for yourself or not, you have nothing to lose and everything to gain.
Building a professional career while still in school only beautifies you more and prides you in a higher heirarchy in school.
Imagine being known widely as a human right activist while still in school? How would you feel when you are in school?
The way you are being treated will change because people know you are unique.
To Raise your Voice
We all do have a voice that we want the world to hear. Either it is something we want to stop or something we want to cultivate or a thinking you want to pass on to the world.
That is the voice we all nurture inside of us but many of end up killing the voice. And this is because we dont give room for expression.
Building a successful portfolio makes it easier to raise your voice and leave the world better than the way we met it.
Our duty is to leave the world better than the way we met it. Do you think this is what you want? Then give building a personal brand a shot.
It is the Best Gift You Can Give Yourself
While others are out there looking for jobs, you are being paid to change the world. Whenever I am at work, I envy successful writers that are getting paid sharing their ideas and their thoughts through their words.
I envy artists that are getting paid expressing theirselves. And the worst part of it was that I knew I could be better off than them.
So if you ask me, what the best gift you can give yourself? It is following passion and getting paid for doing what you love.
Making impacts doing what you love is better off than being put in an office getting paid. Well if being in an office getting paid is your passion, then I am out of it.
To Land a Better Job
If getting a job in a big company has always been your dream, then having a personal brand can help you get the job on merit.
Your achievements will make your dream company call you in without you submitting application depending on your level of influence.
That said, including your achievements in your resume will make it very attractive to your dream company.
I have given you reasons why you should pursue building a personal brand while you are still in school. But I cannot force this on you despite the reasons I have listed (I wish I could because it would be the beginning of change in your life).
So therefore, you have the choice to make whether or not you are going to be exploring this new form of humanity.
In my next post, I willl be sharing how to build a personal brand.
Before you go, drop a comment below and can also shoot me a mail (firstname.lastname@example.org) if you are interesed in having me coach you.
Hey!, I’m Akinduyo Eniola. Here’s my space on the internet, where I write about business and marketing. I share my experiments on this blog. That said, my other identity is a freelance content marketer. I write for B2B and SaaS companies.