Having a wonderful blog with no one reading your blog posts, right?
You have written unique contents on your blog and no one is visiting your blog.
Several months are gone and your blog’s traffic is not growing the way you wanted.
Blogging is dead! You convince yourself.
Blogging is not dead it has only become more technical and requires you to play along with it.
Generating traffic to your online business is very important to the success of your online business. There are different ways to do this which is what I am here to discuss with you.
Creating a blog is a very easy thing but maintaining it and building it is very important to the success of the blog.
In this post, I will be giving you tips on how to boost your blog traffic.
Boosting your blog traffic is what you need to increase your business revenue. There are two
basic types of traffic you can drive to your blog.
Sources Of Blog Traffic
• Organic Traffic
Organic traffic is a free traffic generated to a website or blog. Organic traffic is the traffic gotten from search engine.
This traffic is very important to any online business because it is free and is consistent for a long period of time.
• Paid Traffic
Paid traffic is the traffic generated through paid advertisement on ads network, social network and other source of paid traffic which could also be sponsored posts on a blog.
Paid traffic will only remain consistent if you continue to fund your paid adverts and the traffic stops when your paid ads stops.
This is expensive for small businesses but generate quick result.
This blog post is specifically about generating organic traffic for your blog.
The various ways of generating organic traffic to your blog are related and work together to drive massive traffic to your blog.
How to Grow your Blog’s Traffic
1. Write Quality Content
Content still remains the king. Producing quality content that stands out will help you to outrank your competitors on search engine result for your keyword. Neil Patel does this well.
All blog posts on Neil Patel are unique and quality which makes it difficult to outrank those posts.
Neil Patel discusses in his blog the importance of writing a long content of about 2,000
words plus which makes your blog friendly to humming birds.
To outrank your competitor on search engine results, make sure you write SEO optimized content.
You must make your content better than your competitor in all ways. If your competitor’s content is lacking pictures, infographics, go ahead and create a post that covers everything.
2. Respond to Comments
Comment is the interactive section of your blog. Comment makes your readers feel engaged with the content; so your job is to constructively respond to comments on your blog.
Through the comment section of your blog; you get to know your audience problem and needs. Comment is as important as your content.
3. Upgrade Your Old Content
Your old blog posts can drive you the traffic you need by just upgrading your content.
You do not need to create new contents on your blog to drive more traffic, just touching some of your old blog posts can drive you more traffic to your blog posts.
To upgrade your old content, you need to add pictures to your content, target more keywords and add some things to your old content; then you are done.
4. Guest Blog
Guest blogging still works. Guest blog is the art of writing guest posts on other people’s blog.
Guest blogging helps you to expand your blog readers and improve your visibility on the internet. Guest blogging is also a means of building quality backlinks to your blog.
If you are just starting out, guest blogging helps you to build connection with other bloggers who can be of help to you in other times.
Bamidele Onibalusi from writersincharge does this well.
Bamidele Onibalusi started blogging at the age of 16 and through guest blogging, he was able to increase his blog traffic and get more clients to work with as a freelance writer.
5. Share your old Contents on Social Media
After several days of publishing your blog posts, you still need to keep sharing your blog post in order to show it too others who might have missed it.
Sharing you blog posts everyday can help you drive more traffic from social media and also improves your social count in search engine.
6. Keyword Research
Keyword research is very important to your blog’s growth.
Writing contents that you feel your audience need will not help you boost your traffic because you might be wrong.
Also, before writing a new blog post you need to research long tail keywords with low competition in order to easily rank your blog posts.
If you are targeting a competitive long tail keyword you need to have a solid search engine optimisation plan to outrank your competitors on search engine result.
To carry out your keyword research, I recommend you use Semrush
7. Write Viral Content
Viral contents are contents that go popular and trends on the social media.
Writing a viral content requires you being fun and entertaining while spreading your brand name.
To write a viral content, you need to use a tool like Buzzsumo that helps you generate topic ideas on viral content to write on.
Viral content writing is something that sky rocket your traffic if done properly. It also helps you generate more backlinks to your blog.
According to JeffBullas, viral content are contents that becomes wildly popular overnight on social networks such as facebook, twitter, instagram, YouTube, etc.
8. Build Backlinks to your Blog
Backlinks are very important to the success of your blog. Backlinks help you to build your domain authority which improves your search engine ranking.
Backlinks can be generated through several means such as guest blogging, use of infographics, writing quality contents and many more.
Your domain authority is the major factor affecting your search engine ranking, so increase your domain authority is increasing your search engine traffic.
Domain authority is a metric calculated by Moz which influences your ranking on search engine
9. Comment on other blogs
Yes I have talked about responding to comment on your blog. But do you know that commenting on other blogs can generate you awareness and traffic.
When next you visit other blogs, make sure you leave a constructive comment on their blogs in order to build a connection with other bloggers.
10. Be Consistent
Consistency is key to success of any business both online and offline.
Not being consistent with creating new blog posts, building backlinks, responding to comments, will not give you the result you wanted.
So consistency is what you need to boost your blog traffic and grow your blog.
Boosting your blog’s traffic is very important to the growth and success of your blog. In order to build a successful blog, you need to be consistent in developing your blog.
Remember, blogging is not a get rich quick scheme, so you need to exercise patience and continue as building a blog’s traffic is every day’s task.
Hey!, I’m Akinduyo Eniola. Here’s my space on the internet, where I write about business and marketing. I share my experiments on this blog. That said, my other identity is a freelance content marketer. I write for B2B and SaaS companies.